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Time Warner and Unilever have renewed a multi-year marketing partnership.
The strategic relationship, first struck in 2007, has focused on aligning Unilever’s brands and marketing with the content and audiences of Time Warner.
Financial terms weren’t disclosed.
“We recognize that in order to drive strategic growth for our partners and ourselves, we must focus our efforts on delivering premium content, applications and experiences that serve the client’s brand and uniquely engage the consumer,” said Mark D’Arcy, president of TW’s Global Media Group.
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