Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Time Warner and General Motors’ Chevrolet division are teaming up to present “The Roots of Country ,” a cross-media package that will sweep across several media from ranging from Life to cable and broadcast network TV. The package is worth $3-4 million, according to a media exec with knowledge of the deal.
The package will include a special issue of Life on the history of country music, a two-hour cable special which also looks at country music and an hour-long live entertainment special for a broadcast network.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in