time out

A new Los Angeles Times campaign from Ground Zero has some of the newspaper’s reporters up in arms.
The ads are intended to juxtapose Southern California images with glimpses of the rest of the world, said Dennis Shirley, the newspaper’s vp of marketing. But a group of Times reporters has labeled some of them “offensive.” In a petition, the staffers have asked that the ads be pulled.
One shows bikini-clad women on a beach, then Muslim women dressed in chadors. Another shows a man and woman sunbathing pictured alongside a dead soldier in Kosovo. “Connecting us to the Times” replaces “Get the story. Get the Times” as the tagline.
Ground Zero chairman Jim Smith met with Times reporters Friday to explain the campaign. “It’s meant to be thought-provoking,” he said.
Times executives said they support the work and will not change it.
The Marina del Rey, Calif., shop landed creative on the estimated $5-10 million account last month. The agency is shooting two trailers that will run in movie theaters, including one with entertainer Donny Osmond.
–Angela Dawson