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Timberland and Fallon are looking to leverage their respective ambitions and help each other grow on a global scale.
“We presented a global idea that could be tweaked regionally, and we showed how it could work,” said Mark Goldstein, chief marketing officer of Fallon, which last week added the creative portion of Timberland’s $20 million advertising account.
With its New York office leading the pitch, Fallon presented 30 print executions that shared a common tagline. The shop also demonstrated how its strategy could be translated into various overseas markets.
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