Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
There may be no such thing as a free lunch, but when you lunch at South Florida Subway shops, you get a free ride.
“Come on and take a free ride” is the tagline used by Bitner.com of Fort Lauderdale, Fla., for Tri-Rail, the area’s commuter train service.
Fast-food customers receive a scratch-off card that includes either a free round trip, a 12-ride ticket or a monthly pass valuedat $80.
“Subway is not advertising on our trains; we’re advertising in their stores,” said Michael Goodman, agency vice president who created the give-away promotion after hearing the old Edgar Winter song playing in his head.
The majority of the rail line’s riders are commuters; the rest are tourists who use the train to get to and from the airport as well as area beaches, museums and racetracks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in