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ATLANTA Simmons Bedding Co. is reviving an ad campaign from a decade ago that uses a bowling ball to illustrate the comfort of its mattresses, the company said.
The effort is scheduled to launch nationally March 20. The company said it is spending between $7 million and $10 million on the campaign. About 85 percent of the budget will be spent on cable television spots, with the remainder divided between the Internet and the trade press.
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