Thompson’s ‘Patricia’ Is the Best

The Thompson Agency scored its second consecutive best of show at the San Antonio Advertising Federation’s annual Addy awards competition Feb. 20.
Thompson of San Antonio won for a pro bono television spot it created for the local Palmer Drug Abuse program. The 30-second commercial, called “Patricia,” was produced by the creative team of Dirk Mitchell and James Howe.
Best of show in the non-English category went to Atomic Pictures for its work for Grambrinus Co.’s Corona Extra.
Besides the best of show honor, Thompson won eight gold Addys to top the field of entrants. Gold Addy runners-up included The Atkins Agency with four, Creative Link Studio with three, and both Giles Design and Atomic Pictures with two apiece.
Agencies winning one gold Addy were Roger Collateral Materials, Montemayor y Asociados, Cartel Creativo, Matchframe and Bradford Lawton Design Group.
The 1998 San Antonio Addys are the local competition for the District 10 regional contest.
Last year, Thompson was awarded best of show for the television spot it created for San Antonio-based Columbia 300 bowling balls.
This year’s judging panel presented separate Addys to English and non-English entries. That decision drew the ire of some local Hispanic agency executives who felt their awards would be relegated to second-tier status.
Proponents of the decision, as well as local and district AAF officials, said last fall the intent was to improve the evaluation of non-English entries some feel have not received adequate examination in previous shows. There were five non-English gold Addy winners.