Smart move. To spread the word about Empire Outlets, a complex opening soon on the north shore of Staten Island, BFC Partners has tapped a familiar face: Sons of Anarchy and Marvel’s Luke Cage star Theo Rossi.
Ahead of today’s announcement, the New York Post caught up with Rossi at a faraway filming location:
Reached by phone in Bulgaria where he’s shooting horror flick Ghosts of War with co-star Brenton Thwaites, Rossi chuckled when asked if he’d be out making sales pitches to fancy retailers.
“I don’t know exactly what the [marketing] plan is, but I’ll do whatever they need to get the word out,” said Rossi, who grew up in the Oakwood neighborhood and still has a place in the borough.
“I sat down with [developer] Joe [Ferrara] and we said, ‘How can we get more people to come to Staten Island? It can’t just be about Wu Tang Clan. Empire Outlets is an incredible way to get people to come and stay , with the stores, the hotel, the views and the Wheel next door,” Rossi said.
Empire Outlets is scheduled to open later this year, although the Post says BFC may now wait until spring 2018 to coincide with the debut of the adjacent Ferris Wheel.