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Three contenders have emerged in Dial Corp.’s review for its $20 million advertising account.
The finalists are GSD&M in Austin, Texas, The Richards Group of Dallas and Suissa Miller in Los Angeles, according to sources.
The Scottsdale, Ariz.-based client is apparently looking closer to home after dropping incumbent DDB in New York from an initial list of six agencies.
Of the three shops remaining, Suissa Miller claims to have the most packaged-goods expertise. Agency principals Bruce Miller and David Suissa are both former brand managers at Procter & Gamble.
“We have a real heritage in this area.
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