Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK–Capital One has agreed to let Publicis shops Leo Burnett in Chicago and New York-based Publicis and Saatchi & Saatchi compete for its $170 million account before looking outside of the holding company, sources said. The three agencies were briefed by the client last week, said sources. The account was initially headed for Publicis after its Paris-based parent decided to fold Capital One’s shop, D’Arcy Masius Benton & Bowles. But recently, the Falls Church, Va.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in