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Initiative Media North America last week named marketing consultant Jennifer Razor vp and director of business development.
Razor, 30, succeeds Liz Marks, who left the Interpublic Group shop last month to join Havas’ Media Planning Group USA. Razor is based in New York and reports to Jill Botway, evp and director of marketing.
“With her experience on the agency side, the cli ent side and working with other communications disciplines, Jennifer brings a broad perspective in the marketing-communications equation,” Botway said.
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