TEST - Shop Talk: Accounting for Taste

TEST – Is marketing that irritable-bowel drug not enough of a challenge for you? Why not try your hand at branding the world of accounting?

Shoptalk wouldn’t steer you wrong. The American Institute of Certified Public Accountants wants a new agency. After more than a decade at Boston’s Hill, Holliday, Connors, Cosmopulos, the 328,000-member association has hired Roth Associates in New York to conduct a search. The group is said to be leaning toward a shop close to its New York base (which presumably leaves McCann-Erickson’s math-challenged European offices out of the running).