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ATLANTA Chandler Erlich this week launched its first work for the Tennessee Department of Tourist Development, according to the client.
The Memphis, Tenn., shop won the estimated $4 million account in November and shares media duties with The Buntin Group in Nashville, Tenn. The new campaign features celebrities such as Dolly Parton and Isaac Hayes promoting their home state’s tourist attractions and destinations, the client added.
Chandler Erlich’s “Tennessee, the stage is set for you” campaign consists of print and broadcast ads, according to the state.
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