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A&L Print Ads Mark a Shift for High-Tech Firm
SAN FRANCISCO–Tektronix, maker of color printers, network computers and high-tech measurement tools, launches its first global image effort today with a new print campaign from Anderson & Lembke. The ads will run in trade and business publications in 24 countries, including Korea, India, Italy, France and Australia.
“This campaign is a dramatic change in how we advertise,” said Shelley Marchesi, a representative for the Wilsonville, Ore.-based Tektronix. “For so many years, we’ve been showing a fragmented face to the world instead of sending a cohesive message.
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