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Fitzgerald Quickly Lands Branding for Fish-Finding Electronics
ATLANTA–Fitzgerald & Co. has a high-tech fish story to tell.
The Atlanta shop last week landed agency of record status for Techsonic Industries, a manufacturer of fish-finding marine electronics. Though most anglers are known for their patience, executives at Techsonic said they selected a shop for their $3-5 million account in two weeks.
“This is one very focused, organized and directed company,” said Lisa Galanti, executive vice president and managing director at Fitzgerald.
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