Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
For students, getting moving in the ad business can be as straightforward–or as frustrating–as learning to ride a bicycle. Make that an electric bicycle.
For the 42 hopefuls in this semester’s Institute of Advanced Advertising Studies program at Loyola Marymount University in Los Angeles, the task was clear: design a simulated ad campaign for American Honda Motor Co.’s introductory electric bicycle.
The results will be presented this Tuesday and Wednesday at the university, and a winner chosen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in