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What began as a freelance assignment on Orbits.com has turned into a full-time gig. The team of Dallas Itzen and Patrick O’Neill has taken the creative reins of TBWA\Chiat\Day here, following the dismissal of chief creative officer David Page last week.
Itzen and O’Neill, who have been working to-gether since 1992, will share the title of executive creative director. They arrive as the $400 million agency awaits a decision in the review for Kmart’s $100 million account, a seven-agency contest that they helped pitch.
Page, who held the top creative post since early last year, oversaw the development of campaigns for Absolut (20th anniversary), Circuit City (“Imagine that”) and Koz-mo.com
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