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The sight of David Bowie strolling into a studio to tape a spot for XM Satellite Radio was a memorable moment for Maggie Silverman.
While the group account director at TBWA\Chiat\Day admits to being slightly starstruck, it was then that the true dimensions of the shop’s fledgling account—a satellite radio service with 100-plus channels of entertainment, music, news and sports—began to fully take shape.
“You could just see that Bowie had star power,” said Silverman, who oversees the $45 million account out of Playa del Rey, Calif.
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