TBWA/C/D Adds Martell Cognac

Bests Fellow Seagram Roster Shop for $40 Mil. Global Account
NEW YORK–Seagram has awarded global creative duties on its Martell Cognac brand to TBWA/
Chiat/Day after a pitch against sister roster shop Grey Advertising, sources said. Billings are estimated at $40 million.
Previously handled by Ogilvy & Mather here, the brand has received limited media support in the U.S. The assignment, however, covers the U.S., Europe and Asia. Ogilvy declined to defend.
TBWA/C/D, which now handles a half-dozen Seagram brands, referred calls to the client, which could not be reached at press time.
Besides Martell, TBWA/C/D handles creative duties on Chivas Regal, Seagram’s Gin, The Glenlivet and Godiva Liquor, as well as creative and media for Absolut Vodka.