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NEW YORK The Playa del Rey, Calif., office of TBWA\Chiat\Day has added two creative directors, including Patrick O’Neill, a former group cd on Absolut at the shop’s New York headquarters.
O’Neill, 41, will oversee creative development on Sara Lee’s Ball Park, Senseo and namesake brands, which collectively spent about $65 million in major measured media last year, according to Nielsen Monitor-Plus.
The agency’s other Sara Lee assignments—Jimmy Dean sausages and State Fair corn dogs, which together spent roughly $20 million last year—are handled by cd Jerry Gentile.
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