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Large Agencies Will Not Be Heard In Tex-Mex Restaurant’s Review
DALLAS–Taco Cabana is putting its estimated $2 million-plus account, currently at The Richards Group here, into review. The San Antonio-based Tex-Mex eatery is considering splitting up the business among smaller shops.
Senior vice president of marketing Dennis Greenia confirmed last week the restaurant chain has begun contacting agencies, including some undisclosed Southwest shops. Only agencies on Taco Cabana’s list will likely be invited to pitch, Greenia said.
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