Taco Bell Introduces Menu Item

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

SAN FRANCISCO It seems like everything is getting a makeover these days, from people to houses and now, tacos.

Taco Bell has made over one of its chicken tacos. In two 30-second TV spots from Interpublic Group’s Foote Cone & Belding, San Francisco, that begin airing Sunday and will play nationwide through June 27, the restaurant chain promotes its new Ranchero Chicken Soft Taco.

“Floored” shows two people getting knocked off a park bench after they take a bite of the new taco.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in