T3 Wins Travis Boat Superstores

T3 has won the $3 million account of Travis Boating Superstores, the largest recreational boat retailer in America.
T3 in Austin, Texas, competed against four undisclosed local shops to become agency of record for the $131 million parent company, Travis Boat & Motors. The client is also located in Austin.
“We were looking for a bold marketing leader,” said John Randolph, Travis vice president of marketing and sales, in a statement.
“During the conversations that preceded our awarding the account, T3 demonstrated a deep understanding of what it takes to build brands, and develop real, meaningful, enduring and profitable relationships with customers,” he said.
Travis, founded in 1979 as a single retail site, is now a 38-unit chain of superstores with locations in Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, Oklahoma, Tennessee and Texas.
The stores sell recreational boats, motors, trailers and marine accessories.