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Sour Punch Candies,a division of American Licorice Co., haspuckered up to Austin Kelley Advertising.
The Atlanta agency celebrated its recent $1 million account win by distributing packets of the client’s Sour Punch candy straws to staff members.
Before any creative work begins, the shop will work with Atlanta research companyNottingham & Husk in the coming year. The assignment is tointerview the product’s target audience—kids.
The question: What turns you onabout sour?
“Sour is a phenomenon,” said Jay Shields, chief operating officer of Austin Kelley.
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