Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS – GSD&M of Austin, Texas, last week launched a television branding campaign in five states for SBC Communications’ Southwestern Bell Wireless service.
Three 30-second ads put a contemporary spin on well-known fairy tales, encouraging customers unfamiliar with wireless providers to sign up with a company they already trust.
The commercials will air throughout the year in Texas, Oklahoma, Arkansas, Kansas and Missouri. The media flights will vary in each state.
Spending for the campaign was not disclosed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in