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Marketing executives on the client side have a less sunny view of the economy than agency leaders, says a new survey from RSW/US.
Fifty-seven percent of agency honchos polled believe that the worst of the recession is behind them, compared to just 43 percent of client execs. Indeed, the majority of the client execs—58 percent—either don’t think the economy has bottomed out yet or aren’t sure. And, of course, their companies control the purse strings, when it comes to paying agencies or buying media time.
“If
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