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NEW YORK Spending on alternative media rose 22 percent to $73.4 billion in 2007 and is forecast to grow another 20 percent to more than $88 billion in 2008 despite a sluggish economy, according to new research released Wednesday by PQ Media.
Alternative media, including 18 digital and nontraditional media segments, accounted for 16 percent of total advertising and marketing spending in 2007, up from nearly 8 percent in 2002. But by 2012, it is forecast to represent about 27 percent of total U.S.
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