Supermarket Celebrates Century on Super Bowl

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

DALLAS Some of Texas’ most iconic individuals put on their party hats for a 60-second commercial for supermarket chain H-E-B that will premiere during Sunday’s Super Bowl.

Created by the independent Richards Group in Dallas, the spot celebrates H-E-B’s centennial and features luminaries such as Southwest Airlines founder Herb Kelleher, Houston Astros pitcher Roger Clemens and others wearing party hats as they do their jobs. Clemens is shown on a pitcher’s mound with the conical hat.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in