Supercuts Extends 'Hip' Campaign

Hair Salon Chain Embraces Its New Image in McCann/A&L Ads
SAN FRANCISCO–McCann/A&L follows up last year’s “As hip as you want to be” campaign from McCann-Erickson for Supercuts with new TV and radio spots breaking this week. Spending for the national effort is estimated at $10 million.
The campaign primarily targets men in their twenties and thirties, according to the San Francisco agency’s creative director, John Mattingly. It continues to promote the San Francisco-based hair salon chain as a cool place to get a haircut–not just an affordable salon option, he said.