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Stomach Remedies
New antacid brands Pepcid AC and Tagamet HB will no doubt transform the category
over the next year. The two are over-the-counter versions of prescription drugs.
Brand
Lead Agency, Location Co. Name, Location
Sales (millions)
Media Expenditures (millions)
1 Mylanta Johnson & Johnson, New Brunswick, NJ
Saatchi & Saatchi, New York
Sales: $183.7
Media Exp.: $32.2
2 Tums SmithKline Beecham, Pittsburgh, PA
Jordan, McGrath, Case & Taylor, New York
Sales: $162.8
Media Exp.: $28.9
3 Private Label –
–
Sales: $130.6
Media Exp.: –
4 Pepto-Bismol Procter & Gamble, Cincinnati, OH
Leo Burnett, Chicago, IL
Sales: $106.3
Media Exp.:
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