Sunday Sampler: Advertisers On The Big Game


Client ….. Agency ….. No. of Spots …..Theme or Strategy

Federal Express ….. BBDO, New York ….. 1 ….. “The way the world works”
General Motors/Pontiac ….. DMB&B, Troy, Mich. ….. 2 ….. Wile E. Coyote: “Wider is better”
Holiday Inn ……… Fallon McElligott, Minneapolis ….. 1 ….. “Jury” showcases hotel renovations
Hormel ….. BBDO, Minneapolis ….. 2 ….. Introducing “all-new” chili recipe
Intel Corp. ….. Dahlin Smith White, San Francisco ….. 3 ….. Viewers asked to solve mystery online
M&M/Mars ….. BBDO, New York ….. 4 ….. “Official candy of the new millennium”
Michelin Tire Corp. ….. DDB Needham, New York ….. 1 ….. Introducing undisclosed product
Pizza Hut ….. BBDO, New York ….. 1 ….. Elvis with”Good friends, great pizza”
Visa ….. BBDO, New York ….. 1 ….. “It’s everywhere you want to be”
Volvo Truck N. America ….. Carmichael Lynch, Minneapolis ….. 1 ….. Revealing winner of new truck
Westin Hotels ….. DDB Needham, Chicago ….. 1 ….. “Who is he/she sleeping with?”

Source: Adweek and agency reports