Sun Tests HDC Again

Sun International Re-sorts in Fort Lauderdale, Fla., is reviewing undisclosed agencies for the advertising account of its Atlantis Resort & Casino on Paradise Island, Bahamas, sources said.
Incumbent Harris Drury Cohen, Fort Lauderdale, Fla., apparently is participating in the process, although HDC creative director Stan Harris seemed unconcerned last week.
“We’re currently making a major presentation on a new campaign,” said Harris. “But [Sun International] also told us they’re thinking about talking to other agencies. This happens every six months or so and we’ve held onto the account for two and a half years. . . It’s just the nature of the beast.”
Sun International senior vice president of sales and marketing Howard Karawan declined comment.
HDC retained the account last year following a competitive pitch [Adweek, Feb. 24, 1997]. Expansion plans at Atlantis prompted that review, Karawan said at the time.
Karawan also told Adweek last February that Sun International hoped to boost advertising spending from $4 million to $20 million over the next two years: “We want to get our message out nationally.”
Competitive Media Reporting, however, tracked Atlantis’ ad spending at a mere $630,000 during the first 10 months of 1997.
Undisclosed agencies in New York were among shops contacted during the last review.
Sources said the relationship between Sun chairman Sol Kerzner and HDC deteriorated after agency co-creative director Mike Tesch took an indefinite leave of absence for personal matters last fall [Adweek, Nov. 10, 1997]. –with Nora FitzGerald