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Tell your kids they’re not good enough to dream.
That’s what some parents may inadvertently be doing, DDB Los Angeles suggests in its new “Reading By 9” PSA campaign for the Los Angeles Times.
Five 30-second TV spots (one is shown here), supported by print executions, broke in the L.A. market in late June. Three ads use black-and-white images of sullen-looking children, as a voiceover explains that failing to teach kids to read well by third grade is tantamount to telling them to forget lofty dreams.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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