Suissa Miller in a Three-Way Scrap for Dial Corp.

Suissa Miller in Los Angeles will battle against two Texas agencies in the finals of the review for Dial Corp.’s $20 million ad account.

The Texas shops are GSD&M in Austin and The Richards Group in Dallas, sources said.

The client, based in Scottsdale, Ariz., is apparently focusing closer to home after cutting three shops from its initial list, including incumbent DDB in New York.

Agencies will make presentations in Scottsdale early this week. A decision is expected almost immediately thereafter.

Of the three remaining shops, Suissa Miller claims to have the most packaged-goods expertise. Agency principals Bruce Miller and David Suissa are both former brand managers at Procter & Gamble.

“We have a real heritage in this area. We’re literally the only agency run by two guys from P&G,” said Miller.

Suissa Miller’s clients include Beach Nut, Dole and Gallo Wine.

The Richards Group’s packaged-goods experience includes work on beer brands such as Corona (for importer Gambrinus) and Pilgrim’s Pride flour.

According to an agency representative, a recent internal survey at Richards revealed 800 years of combined packaged-goods experience among the creative and account management staff. Experience gained at other agencies has included work for clients such as P&G, Kraft, Campbell Soup, Schering-Plough and Kellogg’s.

At GSD&M, the story is much the same. The agency has only a handful of relevant sector accounts, such as Airheads Candy and Parent’s Choice formula for WalMart, but is quick to tout a staff that has worked on Coca-Cola, Coors, RC Cola, Miller Lite, Kool-Aid, Post Cereals, Quaker Oats and Nestlé.

Dial Corp. has recently battled lowered earnings and reduced market share of its primary soap brand, which still leads the category at more than 12 percent.

Dial is said to be looking for a potential buyer, according to Hoovers Online.