Suissa Miller Rebounding With 4 Wins

The future looked bleak for Suissa Miller this summer when Acura moved its $150 million account, half the agency’s total billings. Rebounding from such a devastating loss is a daunting task, and some agencies never fully recover.
Agency principal Bruce Miller felt queasy last week, but not because of more bad news. He was reacting to the Los Angeles agency’s winning streak, having picked up four accounts worth $50-60 million in billings in four days. It won creative and media duties for California Federal Bank, Strong Capital Management and UB Networks, and creative duties for Edmunds.com (media went to Starcom’s San Francisco office).
Richards/Gravelle in Dallas previously was lead agency on CalFed, San Francisco, but resigned the estimated $25 million business this summer. Suissa Miller beat Blazing Paradigm, Highway One and Leagas Delaney, all San Francisco, and Rubin Postaer and Associates, Santa Monica, Calif., said sources.
In the Edmunds.com review, Suissa Miller prevailed over L.A. shops Campbell-Ewald, DDB, Ogilvy & Mather and one undisclosed shop, sources said. “Bruce and David are true brand stewards,” said Avi Steinlauf, client vice president of marketing. “They have a keen understanding of what we’re all about.”
Edmunds.com, a consumer resource for automotive information, will break an integrated campaign in the first quarter Steinlauf said.
For Strong, the agency competed against Carmichael Lynch, Minneapolis; Publicis & Hal Riney, Chicago; and Goodby, Silverstein & Partners, San Francisco, among others.
Finally, Internet-modem maker UB Networks hired Suissa Miller over Dailey & Associates, DDB and Foote, Cone & Belding. “We have tremendous confidence in their brand-building capabilities,” said Jerry Pulley, UB evp, marketing.
The gains, plus a few earlier wins, bring Suissa Miller’s billings to about $235 million as it moves closer to its peak of $310 million. K