Subway Selects Fallon for $220 Mil. Account

NEW YORK Fallon has won the creative portion of the estimated $220 million Subway business following a review, the client confirmed.

The Minneapolis-based Publicis Groupe shop bested independent Wieden + Kennedy in Portland, Ore., Interpublic Group’s Deutsch in New York, and Omnicom’s Goodby Silverstein & Partners in San Francisco.

Media duties, which had not been in review, remain at Grey Global Group’s MediaCom.

A consortium of decision makers, including about 14 franchisee board members and Subway marketing director Chris Carroll, chose Fallon.

The Milford, Conn., client split with incumbent Havas’ Euro RSCG MVBMS Partners in May. That New York agency had initially agreed to defend and then withdrew from the process in mid-June.

Joanne Davis Consulting in New York oversaw the review.