Sub-Zero Sparks Hunt

Sub-Zero Refrigerator Co. is contacting agencies about what it claims is an $8-10 million advertising account, sources said.

The Madison, Wis., company has contacted agencies in the Midwest and Southwest about its account, sources said. Paul Leuthe, the company’s corporate marketing manager who is believed to be running the review, did not return phone calls by press time.

Incumbent agency Kerker Marketing Communications in Minneapolis will defend the business, agency officials said. The shop, has held the account since 1996.

Kerker broke a campaign earlier this year that depicted off-beat characters tailoring the contents of the high-end refrigerators to their lives.