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Public health organizations may have lost the battle to have the federal government impose stricter food marketing guidelines, but they aren't giving up on their overarching mission. A new study from the Yale Rudd Center for Food Policy & Obesity concluded that cereal companies haven't gone far enough to improve the nutritional quality of cereals marketed to kids.
Between 2008 and 2011, total media spending to promote child-targeted cereal increased by 34 percent to $264 million, the Rudd analysis of Nielsen data found.
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