Stories you’ll find in this week’s print edition of Adweek West

Farewell to Phil
Phil Dusenberry, the man who gave Michael Jackson a Pepsi platform and helped
Ronald Reagan win the presidency, calls it quits at BBDO.

Work in Progress
FCB Seattle Looks to Reinvent
After losing the $70 million Boeing account, Foote, Cone & Belding’s Seattle office is starting what the brass are calling an “agency reinvention.” The first step is the promotion of Kevin Densmore to media director, overseeing all planning and buying.

Riney Woes
A month after losing the $300 million Saturn account, Publicis & Hal Riney came up short in its pitch for the consolidated Wachovia bank business. Its most viable client now is the $300 million Sprint business, although the shop is still in the Hyundai pitch.

Welcome Back
Tricia Krupa has returned to Young & Rubicam as vice president, director of creative operations. In her new role, Krupa says she will serve as a link between the creative department and other parts of the agency. She will also aid in recruitment of new talent.

Direct Hit
Matt Hofherr, former director of new business at TBWA\Chiat\Day in San Francisco, has landed at Direct Partners. A victim of TBWA\C\D’s downsizing in the Bay Area, Hofherr will now turn his attention to clients seeking direct marketing work.

Business For Two
Venables, Bell & Partners and Eleven have been awarded the $10 million Barclays Global Investors account. They were the only shops left standing after a review last fall.

Morality Bites
In a Nike ad spoofing slasher films, a female athlete outruns an attacker with a chain saw. In a pro-choice spot, men decide whata woman should wear and drink. Both spots ran into trouble with network clearance departments. Who are the advertising censors, and how do they rankle ad agencies?
Joan Voight and Wendy Melillo report.