Advertising coalition rebuts government’s “draconian” tobacco ad plans.
Combine and Conquer
Baltimore Merger Forms $55 Mil. Shop
Chesapeake Marketing & Communications and Davis Media Group have joined forces to create the Chess Communications Group. The merged 55-member staff of the new ad agency is scheduled to move into a building in downtown Baltimore in late spring.
CreatAbility has won the ad account of Girosol, a money- transfer service that links Hispanics in the U.S. to Latin America. The Coral Gables, Fla.-based agency defeated Mass Media Marketing of Miami in a review. Annual billings have not been determined.
PEPPING UP PUTTERS
To re-energize Putt-Putt Golf Courses of America, Coyne Beahm has put a music video charge into its first work for the client. The Greensboro, N.C., shop’s TV and radio ads for the franchisor break this week in Houston, Dallas, Washington, D.C., and cities in the South.
With the recent departure of Natalie Perkins, Trone Advertising has begun looking for a new president. According to chief executive officer Lee Trone, however, management at the Greensboro, N.C., agency will take its time in naming a successor.
DWP/Bates Technology’s print, broadcast and interactive
campaign demonstrates how Internet Security Systems defends corporate networks to thwart cyber criminals.
The Reel Thing
Lee Garfinkel-the man who gave Diet Coke its hunky construction worker and Heineken its party weasel-talks with Kathleen Sampey about upgrading the reel at D’Arcy Masius Benton & Bowles. In Critique: what works and what doesn’t in the new Mercedes-Benz campaign.
Plus, Best Spots of February and Briefs.
Stories you’ll find in this week’s print edition of Adweek Southeast