Chrysler Search Is Closely Watched
Under scrutiny from activists, Chrysler expanded the size of the committee overseeing its $50 million multicultural marketing review to include minority dealers and business leaders. The automaker named five finalists for the account last week.
General Motors will emphasize the benefits of owning a Certified Used Vehicle in what’s expected to be the company’s most concerted ad effort for the program so far. The campaign, from Mullen, continues the tagline, “The right way. The right car.”
2 For Brandstorm
Northlich’s brand consultancy and strategy unit, Brandstorm, adds two new clients. Royal Numico, which owns GNC and Rexall Sundown, contracted the unit for help with the launch of three new products, while cookware marketer Calphalon is looking for assistance with its brand strategy.
Ford Motor Co. plans to double network-TV spending behind Lincoln Mercury, which has a new tagline from Y&R in Irvine, Calif. Spots breaking this week feature a jazzy instrumental score as Lincoln continues efforts to lower the age of its buyers.
Dash of Pepper
Porsche Cars of North America has begun advertising its first SUV-the Cayenne-with a teaser print and online campaign from Carmichael Lynch. Print work
heralds the Cayenne as the “New Porsche.” CL’s winning pitch for Porsche three years ago included ideas about the SUV launch. The intro is expected to boost Porsche’s U.S. ad spending significantly.
Trey Laird, in-house creative chief at Donna Karan for nearly a decade, has made a career in fashion advertising. Now, after branching out on his own, can he help revive the Gap’s ailing brand? Ann M. Mack talks to the man behind New York’s newest agency.
-Plus, Aaron Baar previews Nikon’s first television appearance in eight years, a Fallon spot for the Coolpix camera.
-In Briefs: Beefcake is no match for Hellmann’s in Lowe’s first work for the mayo brand.
Stories you’ll find in this week’s print edition of Adweek Midwest