Start Your Engines
Hot Wheels and a host of other Mattel products, worth $50 million-plus, are in review.
Pizza Hut Pulls Spot After One Week
Wieden + Kennedy is discovering that pleasing its new client may not be so easy. Wieden’s debut effort for the chain, a commercial for the Insider pizza, was yanked quickly, and the client called on longtime agency BBDO for a substitute spot.
Out of Retirement
The AARP is looking for an agency partner to help the advocacy group become “one of the great megabrands of the future.” Its CEO, William Novelli, is a former PR man, and he’s set on reinventing the 35 million-strong group for the next generation of retirees.
A New Pond
Mike Smith and Dave Swaine, the team that created the first of Budweiser’s frog spots, have joined Havas agency Arnold in St. Louis. The hires are the latest in a series of creative moves at Arnold offices in North America. First up for the duo: a launch campaign for Jack Daniel’s Original Hard Cola.
Off To See The Wiz
RJ Palmer has found itself a new partner and a new client. The New York media shop has formed an alliance with marketing consultancy Schoenfeld & Partners, and the team’s first new-business win is The Wiz’s $15 million media buying and planning account.
Fallon’s BMW Films continued its awards-season momentum in Miami last week, adding two Grand Clios to its trophy case. Plus, a chat with Lifetime Achievement honoree David Abbott.
Is Bigger Better?
Consolidation equals clout for media shops, most believe-but the equation isn’t necessarily that simple. Agencies large and small debate the matter of size. Plus, a look at Magna Global USA as it heads into its first full upfront.
Also, we analyze the networks’ fall TV schedules and predict how each will fare, and handicap the most heated night-by-night battles.
Stories you’ll find in this week’s print edition of Adweek East
Start Your Engines