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ATLANTA Steele+ is launching national ad campaigns for two of its newest clients, the shop said.
The independent Atlanta agency has produced two television spots for Greased Lightning, a multipurpose household cleaner, and a print campaign for Toto, a manufacturer of luxury bathroom products. The two accounts are worth a combined $6.5 million.
The Greased Lightning spots are scheduled to begin airing March 28 on cable networks E!, Fox News, HGTV and the Weather Channel. The ads also will play in select movie theaters in New York, Philadelphia, Boston and Atlanta.
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