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Blast by Colt 45, a fruity malt liquor made by Pabst Brewing Company, has drawn a blast of free publicity.
Attorneys general from 16 states and Guam last week signed a letter demanding Pabst’s CEO cut down on the drink’s alcohol content. The letter also expressed concern that Pabst was deliberately marketing the drink–which is being promoted by the rapper Snoop Dogg—to minors.
Blast, which contains 12 percent alcohol by volume and comes in a 23.5-ounce
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