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Led By CD&M, Arnold And Asher Become Subcontractors On Statewide Assignment
BOSTON–The Maine Bureau of Health’s Tobacco Prevention & Control Unit has awarded its first advertising program to Creative Design & Marketing, which teamed up with Arnold Communications and Asher & Partners to win the 17-month anti-smoking assignment.
Budget levels are still being negotiated, but both the state and Creative Design & Marketing president Bob Cott said spending will likely be in the $2-3 million range. The initiative is funded mainly through the state’s 74-cent excise tax on cigarettes.
Burgess Advertising & Associates and McDonald Communications, both in Portland, Maine, were the other finalists in the review.
Cott credited the joint effort with Arnold and Asher for helping his 25-person shop in Portland, Maine, prevail.
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