Andrew Swinand has been named to the newly-created position of president of global operations, Starcom MediaVest Group, effective immediately.
The move comes as SMG continues its efforts to bolster its operations in Asia Pacific, Latin America and Europe/Middle East & Africa, and aligns Swinand with regional CEOs Ravi Kiran (South East and South Asia), Paul Maher (China, Hong Kong and Taiwan), John Sintras (Australia), Martha Marin (Latin America) and Iain Jacob (EMEA).
SMG’s North American operations will continue to report directly into SMG global CEO Laura Desmond, who assumed oversight of the agency’s worldwide business in June. Desmond took the reins after Renetta McCann announced plans to take a one-year sabbatical from the company.
Although McCann’s downtime doesn’t officially begin until Jan. 1, 2009, she vacated her title on June 9. Previously, Desmond had served as CEO of SMG/The Americas.
The Swinand shift marks the first major management appointment Desmond has made since assuming the global CEO role.
“Andrew’s experiences, successes and global perspective ideally qualify him to assume the newly-created global role of president, SMG,” said Desmond. “He has a great talent for team-building and a powerful presence with clients, and we intend to leverage those strengths to unify our organization and strategically grow our business.”
Along with his regional responsibilities, Swinand will be charged with developing new client-facing service models across the network, while expanding SMG’s successful technology practice. He will also work with Desmond to advance the digital platforms that the Publicis Groupe media brands now have access to under the new VivaKi regime.
The VivaKi brand, which was launched on June 30, supercedes Publicis Groupe Media, the management arm that Jack Klues had overseen as chairman since its inception in 2005. Klues is also a managing partner of VivaKi.
The 40-year-old Swinand most recently served as president and COO of Denuo, the media-future consultancy within Publicis Groupe. Prior joining Denuo, he was president and chief client officer of Starcom Worldwide, where he helped secure the Samsung business and built out the agency’s global technology practice.
During his Starcom Worldwide tenure, Denuo was perhaps best known for developing proprietary accountability metrics to help quantify ROO, or return-on-objectives.
In his new role, Swinand will continue to oversee the Nintendo account across Starcom Worldwide and Leo Burnett.
“Throughout my career I have tried to focus my passion for reinvention towards fresh, client-driven solutions, and the sort of innovative agency models that are needed to deliver those solutions