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Bcom3’s Internet Media Unit Continues Impressive Growth
CHICAGO–Bcom3’s Internet media unit, Starcom IP, is set to expand its international presence and plans for “two to three offices” on each con-tinent by the end of the year, its top executive said.
“I don’t think we’re going to have 75 operations,” said Rishad Tobaccowala, Starcom IP’s chief executive officer. “The nice thing about the Web is [that] you can support it from other places.”
The unit, part of the Chicago holding company’s Starcom MediaVest Group, now has offices in Toronto and London.
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