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NEW YORK Wrigley is reeling in the zany humor of its Starburst candy advertising a bit to stress a product attribute, that of a “contradiction” between the candy’s hard outer shell and it’s chewy center.
The new ads, via TBWA\Chiat\Day, play on that idea. One new TV spot features a kilt-clad and bagpipe-playing Korean man admonishing a child for eating Starburst. “Look at this! One contradiction eating another!” the man says. “What do you mean?” the boy asks in bewilderment.
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