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CHICAGO Boise Office Solutions has filed a suit against Staples Inc., alleging the office product retailer’s recently unveiled new slogan, “That was easy,” is too similar to Boise’s “It couldn’t be easier” line.
“We believe our mark represents Boise Office Solutions’ ability to provide a personalized way of doing business,” said Ralph Poore, a representative for Boise. “It’s clear to us that by adopting a similar mark several years after [us], they’re trying to capitalize on the Boise mark and represent that they possess the same capabilities.”
Boise
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