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DALLAS Stan and Lou Advertising has launched a regional outdoor campaign for Trendmaker Homes, the agency said.
The Houston shop’s six billboards for the local homebuilder were designed to acquaint prospective buyers with the client’s SmartDifferences program. From ergonomically raised dishwashers to keyless entry systems, there are more than 50 SmartDifferences options that come standard with every Trendmaker Home, the agency said.
Launched earlier this month, the outdoor series includes giant 3-D versions of a backpack rack, laundry chute, garage workbench and surge protector—all SmartDifferences choices.
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